IWC and Terra Modena: a famous firm steeped in tradition and boasting international repute alongside a company that is, to use a modern expression, a “start-up”, currently making its appearance on the demanding scene of racing bikes and top-range motorcycles. What do they have in common? Primarily it is their culture: the innate culture of the famous Swiss watchmakers and of the Italian – and especially Emilian – “motor wizards”, who have always conceived, designed and produced totally unique objects. Although the Alps and the size of such “objects” may give the illusion of a physical and conceptual separation, we are, instead, united by the same passion for things that are beautiful and well-made.

“Terra Modena and IWC share a passion for precision and innovative engineering. Their common values are rooted in their will to achieve maximum performance, their strive for qualitative excellence, and their unmistakable design. This is what transforms a leading product into a work of art.”

(Georges Kern, Chief Executive Officer of IWC)